Guidelines for using the Caldric Capital brand identity.
The Caldric visual identity communicates precision, institutional trust, and modern clarity. Every element — from typeface weights to color ratios — is calibrated to reflect the discipline of our investment process.
Two logo forms serve distinct contexts: the full wordmark for primary identification and the C mark for compact applications. Both are available in dark and reversed versions for maximum flexibility across light and dark backgrounds.
Deep Navy and Brand Blue form the core identity pair — navy conveys trust and permanence, blue adds energy and accessibility. The grayscale range provides typographic hierarchy without competing with the primary colors.
Primary colors applied to the full wordmark and C mark.
Wordmark
Off-White
White
Brand Blue
Deep Navy
C Mark
Off-White
White
Brand Blue
Deep Navy
Poppins is the sole typeface across all Caldric communications. Its geometric construction mirrors the systematic nature of our investment approach, while its rounded terminals maintain warmth and approachability.
Clearspace is a specific amount of space that must surround the logo on all sides, no matter where it is used. Maintaining proper clearspace ensures the logo maximizes visibility and impact, keeping it professional in any layout. Both the lockup logo and the lockup logo mark have independent clearspace requirements, defined by the measurement unit “X.”
Lockup Logo — X = width of the lowercase “d”
Lockup Logo Mark — X = width of the C mark
The white logo maintains legibility and impact across a range of real-world surfaces — from branded gradients to photographic contexts. Always use the white version on dark or complex backgrounds.
Brand gradient
Textured surface
Dark surface
Caldric™, Caldric Capital™, the Caldric lockup logo™, and the Caldric “C” mark™ are trademarks of Caldric LLC, a Mississippi limited liability company. These marks are protected under applicable state and federal law whether or not formally registered.
All brand materials on this page — including logos, design elements, typography specifications, and color systems — are © 2026 Caldric LLC. All rights reserved.
Nothing on this page, nor any download of brand assets made available here, grants any license, right, or interest in Caldric intellectual property. Use of Caldric trademarks, logos, or brand assets requires prior written permission from Caldric LLC. Without prior written authorization, you may not:
Where use is authorized, Caldric marks must appear in their original, unmodified form with appropriate trademark attribution. Caldric LLC may revoke any permission at any time and for any reason at its sole discretion.
Caldric LLC reserves all rights to enforce its intellectual property under applicable law. For licensing inquiries or to request permission, contact hello@caldric.com.